REACTION Kenneth Cole | Thread Collective

Reaction Kenneth Cole is a global lifestyle brand designed to embrace mobility. We provide modern style essentials with comfort and performance for active living.

Our consumers are ACTIONISTS.

These trend-hungry, digital natives were born with the world at their fingertips. They’re not the dreamers; they’re the doers. When they think it, they act on it in real time. They blur the lines between work and play to create versatile, multifaceted careers that revolve around their individuality. They continually test boundaries to see what they can get away with, but they do it all with a sense of purpose. They are mobilized by causes they believe in, especially when localized, so they can donate their time and physically get involved. As they hone and develop their personal brand, they are drawn to originality, technology, comfort, and performance – whatever helps them thrive wherever the action is happening. Reaction Kenneth Cole is a global lifestyle brand designed to embrace mobility. We provide modern style essentials with comfort and performance for active living.

For every ACTION, there’s REACTION.

GETTING A REACTION FOR 26 YEARS.

Kenneth started the Reaction Kenneth Cole business in 1996. Thread Collective holds the license for underwear, intimates, and loungewear.