Since Thread Collective acquired the men's and ladies' outerwear license, it has taken a California focused brand based on surf and warm weather and expanded its reach into the snow and cold weather market.
Hurley outerwear is quickly becoming a powerful 4 season product line offering puffers, vests, heavy and light jackets along with a technical snowboarding collection sold to core retailers.
Different tiers allow for a wider channel of distribution, each encompassing different styling and product offerings, which are sold to a range of customers from boutique skate and snow shops to large scale specialty retailers and clubs.