With a strong online presence, bebe heavily promotes its collections through diverse global influencers popular on social media. In 2019, bebe introduced a revamped e-commerce platform and loyalty program. Thread Collective acquired the North American license for all ladies' sportswear and denim on this platform, delivering premium fashion pieces featuring exquisite tailoring, novelty fabrics, and embroidery. Additionally, we produce an affordable, logo-based line that sells in major retailers across USA and Canada. Both tiers operate independently, with dedicated design and sales teams.