When Thread Collective acquired the brand, it launched Psycho Bunny retail stores. These concept stores contributed to immense growth of the brand, with rapid expansion across the world. Sales also continue to grow in wholesale with partners in premium department and specialty stores.
Psycho Bunny products now include men's apparel, outerwear, underwear, swimwear, Big & Tall, and accessories as well as kids' apparel, swimwear, and accessories. Collections include Essentials, Sport and OUTLINE.
In 2021, Psycho Bunny partnered with a private investment firm and became a privately held company.