Bebe | Thread Collective

Founded in San Francisco in 1976, bebe has established itself as the ultimate destination for sexy, feminine outfits inspired by the latest runway trends. The brand appeals to fashion enthusiasts of all generations, embodying a unique attitude and constantly pushing fashion boundaries. Designed for the confident, modern woman, bebe is a global lifestyle brand offering clothing and accessories that cater to every woman's style.

With a strong online presence, bebe heavily promotes its collections through diverse global influencers popular on social media. In 2019, bebe introduced a revamped e-commerce platform and loyalty program. Thread Collective acquired the North American license for all ladies' sportswear and denim on this platform, delivering premium fashion pieces featuring exquisite tailoring, novelty fabrics, and embroidery. Additionally, we produce an affordable, logo-based line that sells in major retailers across USA and Canada. Both tiers operate independently, with dedicated design and sales teams.